About Laila Durán

Laila Durán grew up among the fabrics in her mother's and grandmother's sewing room and started early to sew her own clothes. The interest in textiles has followed her throw life and she have had bussiness doing wholesale both in fashion textiles and historical textiles. She got in contact with historic textiles through working with Scandinavia's largest costume ateliers. The demand from opera houses and national scenes brought her to the factories in Europe and soon also to India where her own small-scale production was possible. In 2003 she started Durán Textiles AB together with her partner, artist and illustrator, Torkel Henriksson and textil historian Martin Ciszuk. Duran Textiles reproduces historical textiles from museum collections and has an extensive collection of hand-printed cottons and historic silks. Read more at: www.durantextiles.com

    In her search for historical fabrics to reconstruct Laila Durán would constantly come in contact with Nordic folk costumes through the museum collections. Therefor in 2010, she decided to make a series of “coffe-table-books " with the theme Scandinavian folk costumes that resulted in the series “Scandinavian Folklore”. The aim was to capture the audience that normally does not have a lot of knowledge on the subject or previously had not been very interested in folk costumes, but who gladly embrace the abundance of rural culture available in the costumes - by looking at the beautiful photographs and read short summaries. Since Laila has travelled all her life and been interested in textiles from all over the world, the books also got text in English so that more people could share her work.

    Laila Durán is a self-taught photographer, but she has worked for more than fifteen years in advertising agencies and with publishers. On location she does everything herself, from hairdressing, make-up, styling, finding props and directing. All her images have only natural light because she feels that the less equipment the photographer brings, the better the models will relax and work. In her books there are just amateur models. They are her friends og hers, acquaintances, museum employees, or she might just have asked someone on the street. What they have in common is that almost all the modells are from the places where their folk costumes or bunads comes from.

    Her Norwegian origin has naturally made her happy to go back home to Norway to work. In collaboration with several Norwegian museums she will publishes four new titles this year. The books are made in collaboration with the Norwegian Folkemuseum in Oslo, Oslo University, Setesdalsmuseet, Sunnmøre Museum, Heimen Husflid and a variety bunad producers and private collectors. If you want to follow the progress of the books she blogs from her travels on: folklorefashion.durantextiles.com